Social
The Company is committed to advancing human capital and contributing to sustainable social development
by prioritizing human rights, fair employment practices, and a safe working environment for all employees and stakeholders. Human rights principles have been fully integrated into the Company’s Code of Conduct, reaffirming its commitment to:
- Prohibiting forced labor and child labor
- Ensuring non-discrimination in all forms
- Providing fair compensation, benefits, and equal opportunities for career advancement
- Supporting employee capability development in line with emerging business directions, such as mobility solutions and EV technology
These principles reflect the Company’s belief that “our people are driving force of the future.” Futhermore, the Company fosters strong relationships with customers and society by actively supporting social responsibility initiatives and community development projects focusing on:
All initiatives are aligned with globally recognized standards, including the UN Guiding Principles on Business and Human Rights (UNGPs) and labor standards of the International Labour Organization (ILO). These foundations are essential to building trust, transparency, and sustainable growth together with all stakeholder groups.
Challenges and Opportunities
The Company recognizes the rapid and continuous social changes affecting the business landscape, including evolving consumer expectation regarding ethics, transparency, and labor welfare, as well as heightened scrutiny from stakeholders.
In response, the Company places the utmost importance on upholding human rights, promoting equality, and conducting business with strong ethical standards. Key social challenges that the Company must effectively manage include:
Despite these challenges, the Company views them as opportunities to strengthen organizational capability and resilience. The Company has begun integrating Human Rights Due Diligence (HRDD) ) processes and adopting internationally recognized standards—such as the UN Guiding Principles on Business and Human Rights (UNGPs) and International Labour Organization (ILO) principles—to safeguard the rights of workers and stakeholders across the entire value chain. The Company’s social strategy is driven through three core pillars:
These commitments support inclusive and sustainable growth while creating long-term social value for surrounding communities.
Occupational Health Safety, and Workplace Environment
The Company recognizes that maintaining a safe, healthy, and well-managed working environment is a fundamental pillar of sustainable business operation particularly within the automotive sector, where activities involve vehicle maintenance, heavy machinery, chemical use, and direct customer service. The Company is therefore committed to fostering a “Zero Accident” culture and placing the highest priority on the safety and well-being of employees, technicians, contractors, customers, and all stakeholders.
The Company has continuously implemented measures to enhance safety, health, and workplace welfare standards, including accident prevention initiatives, proactive risk assessments, emergency response preparedness, and regular safety training for personnel working in service centers and other critical operational areas.
In addition, the Company has established and enforced a comprehensive Environmental, Occupational Health, Safety, and Workplace Environment Policy, applicable to employees, contractors, and all relevant stakeholders, ensuring that every stage of operations complies with legal requirements and aligns with international automotive industry expectations.
The Company conducts workplace inspections and occupational health and safety risk assessments led by professional safety officers. Risks are assessed for each work process and high-risk area. This year’s assessment identified potential risks related to operational activities, including working with machinery used in servicing and maintenance, chemical handling, and workplace environmental conditions. These risks may affect employees, suppliers, contractors, visitors, and individuals performing work within the Company’s premises, and may also impact Company assets and business continuity.
In response, the Company has developed and implemented preventive and mitigative measures to address the identified risks and ensure safe and uninterrupted operations.
Targets
Reduce occupational accidents and fatalities to Zero Accident = 0 work-related fatalities (among employees, contractors, and suppliers working within the Company’s premises)
Performance
In 2024, the Company implemented various initiatives to enhance employees awareness of work-related risks and strengthen overall workplace safety management, including:
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1Ensuring all employees have access to essential Personal Protective Equipment (PPE) and are required to wear such equipment before and during work at all times.
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2Providing appropriate containers and clearly designated areas for storing work-related materials, including equipment used in machinery repair, with routine inspections following the maintenance schedule.
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3Enhancing operational areas by installing clear signage and warning labels in high-risk zones to minimize accident risks.
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4Incorporating safety training into the new employee orientation program to instill a strong foundation of safety awareness.
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5In 2024,
management-level employees completed the Safety Officer (Executive Level) training program. -
6
supervisory-level employees completed the Safety Officer (Supervisor Level) training program. -
7A total of 780 employees (representing
%) completed the basic firefighting training. -
8The Company routinely monitors and evaluates workplace environmental conditions in accordance with legal requirements to ensure a safe and healthy working environment. The latest assessment results confirmed full compliance with mandated standards.
Number of employee fatalities from work-related activities 2024
Number of serious work-related injuries requiring days off 2024
| Statistic of employee fatalities from work-related activities (persons) | 2023 | 2024 |
|---|---|---|
| Number of employee fatalities from work-related activities (persons) | 0 | 0 |
| Number of serious work-related injuries requiring days off (cases) | 0 | 0 |
Injury Frequency Rate (IFR) – Number of lost-time injuries per total working hours
Injury Severity Rate (ISR) – Number of lost workdays due to injuries per total working hours
| Indicator | 2024 | 2025 | 2026 |
|---|---|---|---|
| Injury Frequency Rate (IFR) – Number of lost-time injuries per total working hours | |||
| Employees | 5.49 | - | - |
| Contractors/Suppliers | - | - | - |
| Injury Severity Rate (ISR) – Number of lost workdays due to injuries per total working hours | |||
| Employees | 8.24 | - | - |
| Contractors/Suppliers | - | - | - |
Human Resource Management
The Company recognizes that human resources are the driving force behind business success. Accordingly, the Company places strong emphasis on developing employees’ skills, knowledge, and capabilities to meet customer expectations and adapt to the ongoing changes within the industry. To support this objective, the Company has established the Master Automotive Training Center (MAT) as a centralized hub for automotive and service training aligned with international manufacturer standards.
The primary objectives of the Center include:
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1Supporting business expansion and new branch openings
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2Developing the capabilities of employees across all functions to ensure stable career growth and readiness for emerging technologies in the mobility sector. The Company has formulated a strategic human capital development plan built around five core training categories, covering both technical competencies and soft skills, as follows:
The Company incorporates participation in training and skills development into each department’s Key Performance Indicators (KPIs) to encourage continuous professional growth among employees at all levels. Training effectiveness is evaluated through a structured process—covering theoretical examinations, practical skill assessments, and classroom participation—ensuring that employees can apply the knowledge gained effectively in real work situations.
Additionally, the Company provides mandatory annual refresher training on key topics related to good corporate governance, anti-corruption, business ethics, safety, and legal compliance, including PDPA and regulations relevant to the automotive industry. This ensures that employees perform their duties in full compliance with applicable laws and international standards.
Target
Employees shall receive an average of no less than
Performance
Average Training Hours per Employee 2025
| 2023* | 2024* | 2025 | |
|---|---|---|---|
| Average Training Hours (hours/person/year) | 13.39 | 13.08 | 12.85 |
| Training Expenses (Baht) | 18,162,313 | 13,074,055 | 9,509,494 |
*Note: The Company has retrospectively revised the data on “average training hours per employee” for 2566 and 2567 to ensure comparability under the same standard applied in 2568 by changing the calculation method for the denominator from the “number of training participants” to the “total number of employees,” in accordance with international sustainability reporting guidelines.
To ensure that the Company’s operations support employees’ quality of life and overall well-being, the Company conducted an Employee Engagement Survey through the Voice of Employee (VOE) Program in 2024.
The survey achieved a participation rate of 81% of total employees
The Company reviewed and analyzed employees’ feedback and suggestions to identify areas for improvement and report the key findings to the Board of Directors. The VOE are used as an input to improve workplace practices and enhance employee experience. The Company will continue to strengthen employee engagement through initiatives aligned with corporate policies, with the aim of promoting a supportive work environment and the physical and mental well-being of all employees.
Human Rights and Fair Labour Practices
The Company places great importance in respecting human rights across all business processes, upholding the principles of equality, fairness, and human dignity for all stakeholders, including employees, customers, suppliers, and surrounding communities. The Company is committed to preventing any direct or indirect involvement in human rights violations such as:
- Not supporting force labour
- Opposing the use of child labour
- Prohibiting discrimination based in origin, ethnicity, gender, age, religion, colour, sexual orientation, physical condition, social status, or any personal information unrelated to job performance.
The Company also provides secure, transparent, and traceable grievance and whistleblowing channels to ensure that all stakeholders can report human rights concerns without fear of retaliation or discrimination. In addition, the Company has implemented a structured human rights management framework, which includes:
These measures demonstrate the Company’s commitment to upholding international human rights standards and maintaining a safe, fair, and sustainable working environment.
In 2024, the Company reinforced this commitment by announcing and disseminating its human rights principles within its Corporate Code of Conduct. These principles affirm the Company's respect for the dignity and rights of all stakeholders including employees, customers, suppliers, and communities. All personnel, from the Board of Directors and management to operational staff, are required to strictly adhere to these human rights guidelines to ensure the Company operates ethically, transparently, and in alignment with international standards.
Targets
Performance
of new employees completed and passed the training on Business Code of Conduct and Human Rights.
of all employees completed and passed the training on Business Code of Conduct and Human Rights.
Related Complaints
| Performance (2024) | |
|---|---|
| Zero complaints or reports of human rights violations | 0 |
| Zero incidents of discrimination or harassment within the organization | 0 |
Business Code of Conduct
Customer Relationship & Satisfaction Management
The Company places strong emphasis on building and sustaining long-term customer relationships, with a commitment to delivering exceptional experience at every touchpoint, from consultation and test drives to vehicle delivery and after sales services. These efforts aims to strengthen customer trust, satisfaction, and long-term loyalty to the Company’s brands.
In order to enhance customer insight and service excellence, the Company applies advanced Customer Relationship Management (CRM) technologies and data analytics to accurately understand the needs of each customer segment. This enables the Company to continuously develop services that align with the digital lifestyles of today’s consumers, such as online service channels, advance service appointment systems, and convenient multi-platform communication channels accessible anytime, anywhere.
The Company remains dedicated to its mission of “Pursuing Excellence” across people, processes, products, and services. This approach ensures that customers receive the best possible experience throughout their ownership journey—from the point of sale to after-sales service and onward toward deepened brand engagement.
Customer Relationship Management Approach
The Company recognizes that strong customer relationships play a crucial role in sustaining brand preference and retaining customers in a highly competitive business environment. Effective customer management tools are therefore essential for the Group to refine its services and meet evolving customer expectations.
The Group maintains customer relationship data through its Customer Relationship Management (CRM) system and uses data-driven insights to continually enhance customer experience. In addition, the Group implements a Loyalty Program, enabling customers to earn points and receive exclusive rewards or privileges when purchasing products or using services regularly. This strategy helps strengthen customer loyalty and satisfaction. Customer satisfaction surveys are conducted through the Group’s Data Center, providing meaningful insights into customer perceptions and areas for improvement. Survey results are subsequently used to enhance business processes and service quality across all business units.
Target
Achieve a customer satisfaction score of
Performance
In 2024, customer satisfaction results were as follows:
Sales Service:
average satisfaction score
After-Sales Service:
Community Contribution
The Company recognizes that local communities and society are key stakeholders that play an essential role in supporting the stable and sustainable growth of the organization. Accordingly, the Company is committed to operating responsibly, creating shared value, and contributing meaningfully to the well-being and long-term resilience of communities and society. The Company strives to be an active and responsible member of the community by fostering trust, transparency, and strong relationships through continuous engagement and collaboration.
The Company places great importance on contributing to communities based on real needs, with initiatives focused on environmental conservation, health and safety, education, and youth development. Through these efforts, the Company aims to ensure that communities can grow sustainably alongside the organization.
Management Approach
In 2024, the Company strengthened its role as a “Good Corporate Citizen” by prioritizing the quality of life of communities surrounding its operational areas. This includes supporting community-related activities and collaborating closely with various sectors. The Company’s community contribution efforts span multiple dimensions—including environment, health, safety, and overall well-being—while continuously giving back to society in ways that align with local needs. These efforts help strengthen long-term trust between the Company and the communities it serves.
Targets
Zero community-related complaints = 0
Community satisfaction score of
Performance
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1“Pan Kan Pan Suk” – Sharing for Education Project
The Company fosters a culture of giving by converting donated items into education scholarships for underprivileged youth through the Yuvabadhana Foundation. This project also encourages employees to recognize the value of resource efficiency and social contribution.
In 2024, a total of 556 donated items equivalent to THB 36,505 were collected and converted into five scholarships, each worth THB 7,000.
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2Educational and Community Support Program
The Company donated equipment and snacks to nearby schools and communities—such as Bangkok School, Islam Santichon School, and Wang Thonglang District Office—to support annual Children’s Day activities and strengthen community engagement.
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3MGC-ASIA Blood Donation Program (in collaboration with the National Blood Centre, Thai Red Cross Society)
The Company promotes a culture of continuous blood donation, organizing quarterly donation events to reinforce social contribution and encourage employees to support life-saving initiatives. In 2024, employees donated a total of 64,550 cc of blood.
| 2024 Performance | |
|---|---|
| Community-related complaints | 0 |
| Community satisfaction | 90% |
In 2024, the Company received no complaints related to community, social, or environmental impacts.
Sustainable Supply Chain & Partner Engagement
The Company recognizes that suppliers are essential partners who support its operations throughout the entire value chain, including automotive manufacturers, parts distributors, logistics providers, contractors, and other supporting service providers. Accordingly, the Company is committed to working collaboratively with its suppliers to elevate environmental, social, and governance (ESG) standards in alignment with the Company’s sustainability goals.
Supplier Code of Conduct
Targets
Develop the Supplier Sustainability Guidelines and publish the Supplier Code of Conduct.
Raise sustainability awareness among suppliers.
- Achieve 100% supplier acknowledgment and signing of the Supplier Sustainability Guidelines.
- Establish supplier categorization, scope definition, and supplier assessment processes.
Performance
In 2024, the Company developed the Supplier Sustainability Guidelines and officially issued the Supplier Code of Conduct, with
suppliers signing their acknowledgment and commitment to comply with the Company’s standards.
In 2024, the Company conducted sustainability awareness training for suppliers, including training sessions for security personnel and for cleaning service providers focusing on
the use of environmentally friendly products and proper waste segregation.
